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The Real Cost of a Poor GBP
3×
Fewer profile views vs. top-ranked businesses
70%
Patients won't call a business with <4★ rating
84%
Local searches result in same-day contact
56%
Of visits come from "near me" searches
Invisible in Local Pack
With a score of 38/100, this business likely doesn't appear in the Google Maps "3-pack" — the most visible placement for local searches.
~120 lost searches/month*
Good Reputation Score
A 5.0★ rating clears the 4.0 patient trust threshold. Maintaining review velocity will protect this advantage over competitors.
5.0★ · 1 reviews
No Website = No Credibility
The GBP links to no website. Patients who want to verify credentials or services hit a dead end and move on to competitors immediately.
No digital presence found
Low Local Competition
Fewer competing businesses are active in this area, creating an opportunity to dominate local search with a well-optimised profile.
Low competitor density
Business Hours Set ✓
Operating hours are configured on the profile. This enables Google to surface the listing for high-intent time-sensitive searches like "open now".
"Open now" searches enabled
Phone Number Listed ✓
A phone number is present, enabling the direct call button on mobile search results — the most-used action patients take from a GBP listing.
Direct calls from Google enabled
Research insight: Businesses that move from a score below 40 to above 75 see an average 35–50% increase in profile-driven enquiries within 90 days of optimisation.