💸
The Real Cost of a Poor GBP
3×
Fewer profile views vs. top-ranked businesses
70%
Patients won't call a business with <4★ rating
84%
Local searches result in same-day contact
56%
Of visits come from "near me" searches
Invisible in Local Pack
With a score of 38/100, this business likely doesn't appear in the Google Maps "3-pack" — the most visible placement for local searches.
~120 lost searches/month*
Good Reputation Score
A 5.0★ rating clears the 4.0 patient trust threshold. Maintaining review velocity will protect this advantage over competitors.
5.0★ · 1 reviews
No Website = No Credibility
The GBP links to no website. Patients who want to verify credentials or services hit a dead end and move on to competitors immediately.
No digital presence found
Competitors Are Winning
Businesses nearby with healthier profiles are capturing customers who should be booking here instead.
High-level competitor density
Business Hours Set ✓
Operating hours are configured on the profile. This enables Google to surface the listing for high-intent time-sensitive searches like "open now".
"Open now" searches enabled
Phone Number Listed ✓
A phone number is present, enabling the direct call button on mobile search results — the most-used action patients take from a GBP listing.
Direct calls from Google enabled
Research insight: Businesses that move from a score below 40 to above 75 see an average 35–50% increase in profile-driven enquiries within 90 days of optimisation.